Boomers Change Face of Fitness

According to fitness experts, baby boomers have established themselves as America's youth generation and aren't going to let go of that identity. Boomers want to look good and feel good and are willing to fight the effects of aging.

The fitness industry stands to profit enormously from an age group that's likely to stay active for a long time. Check out Aging Boomers Change the Face of Fitness and find out what experts say about the shape of the ThirdAge generation.

Experts believe, as the population shifts, there will be a greater focus on health, overall fitness and quality of life. If you're a boomer, you want to be fit so you can play with your grandchildren, enjoy your family and participate in all that life has to offer.

According to the site, traits that will guarantee the success of fitness products and programs in the future include low-impact and no-impact fitness, prevention, cardiac programs and strength training. Boomers are health-conscious, savvy and willing to spend money to extend their health and happiness.