Health
Outdoor Adventures Lure Travelers
A new national survey reports that nearly 30 percent of those over 51 years of age and 48 percent of Baby Boomers favor outdoor adventures in their travels.
The 1997 National Leisure Travel Monitor published by Yesawich, Pepperdine and Brown/Yankelovich Partners says boomers "are the growth group of the future," when it comes to travel and adventure. Their interests are reflected in the increasing popularity of sport utility and recreational vehicles and high-tech outdoor wear.
Remote and relatively untouched destinations are proving a major draw to such travelers "looking for new and exciting activities outside the spectrum of traditional mainstream vacation staples such as golf, tennis and crowded beaches," says Monitor spokesman Dennis Marzella.
Of 1,600 Americans surveyed, 69 percent say they feel the need for new experiences and 37 percent wished they had lived in an earlier age of adventure, romance and mystery.
Joe Robinson, editor of Escape magazine, says the old suntan-and-souvenir routine "has given way to more involving and creative ways to experience the world. It's all part of a quest -- led by Baby Boomers -- for healthier forms of travel and ways to escape from the urban rat race."
The 1997 National Leisure Travel Monitor published by Yesawich, Pepperdine and Brown/Yankelovich Partners says boomers "are the growth group of the future," when it comes to travel and adventure. Their interests are reflected in the increasing popularity of sport utility and recreational vehicles and high-tech outdoor wear.
Remote and relatively untouched destinations are proving a major draw to such travelers "looking for new and exciting activities outside the spectrum of traditional mainstream vacation staples such as golf, tennis and crowded beaches," says Monitor spokesman Dennis Marzella.
Of 1,600 Americans surveyed, 69 percent say they feel the need for new experiences and 37 percent wished they had lived in an earlier age of adventure, romance and mystery.
Joe Robinson, editor of Escape magazine, says the old suntan-and-souvenir routine "has given way to more involving and creative ways to experience the world. It's all part of a quest -- led by Baby Boomers -- for healthier forms of travel and ways to escape from the urban rat race."
